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sales

The Danger of the Vanity Metric – Top Line Revenue

August 6, 2018

We tend to think of business success along the metric of money and generated revenues. Construction contractors are too often caught up by the vanity of the top line revenue. Top line revenue is the easiest to understand as it’s the first line on your profit and loss statement – your revenue is what clients […]

Filed Under: Blog, Business Tagged With: profit, sales

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