Protractors, here’s our Protractor Marketing Tip for today.
When it comes to social media marketing for contractors, find out who your demographic is, and then target them.
That means a lot of different things for different people. So for example, as a company, we have found that most of our engagement and followers are female, especially on instagram.
Because of that, whenever we do posts that are more technical, or more construction related, our engagement is way down. And that’s not really our target demo anyway.
We are seeking to use instagram as a way to showcase our business to find leads. And it’s been super successful for us in the sense that we have custom remodels and custom homes in Scottsdale AZ that we’re building right now which are leads who came to us straight from instagram.
So we have continued to focus on that demo.
Whereas we have peers and friends on the platform that have targeted a different demo for different reasons. For instance, they have a lot of male followers. So they may be showcasing tools, or products, or different methods of construction. This kind of posting is super valuable for them, and increases their base for the demo they are targeting.
So know what you’re looking for. Know who your I’m aiming to please, and then cater your posts, your engagement, and your content on what you’re trying to achieve.
*Note: This tip comes from an audio clip found in this podcast episode featuring Ian Cheadle