Kayle Sickler joins us from Settlement Post and Beam which specializes in building solid post frame structures. Sickler, shares how he develop a sales and marketing acumen while working at his family’s business. He learned more about the craft from his dad and is now helping grow their company through online marketing, pay-per-click advertising and branding.
Kayle is passionate about finding your voice in your community and show your client before they come to you that this is a right fit for them. He talks at length about figuring out what makes your product unique in the community.
Something that helps this process is to think about things like:
- What drives customers?
- How can we provide outstanding customer service?
- How can we acquire exceptional imagery of our best work?
- Are we returning phone calls and getting back to people. (This is something you can control)
Find a way to personify your company.
An easy way to do this by posting pictures of your team on your website.
Start from the foundation up:
- Website with a solid landing page.
- Must have good imagery.
- Feature a house plan on your website to give people a starting point.
Concerning Instagram… Don’t put all your work out there; only your best.
Tech tools they use:
- Google Sketchup
Books he recommends:
- Advance Timber Framing
- The Alchemist
To the new contractor just starting out:
There is a huge need for young people in the trades. You could really build something awesome for yourself and your family. Go for it!
Thanks so much for listening. Please share this podcast with others. We would love to inspire, motivate, and educate more contractors through this material.
#Protractors – Making A Difference!