In this show you will learn how Brad Leavitt took AFT Construction from nothing, to a multi-million dollar boutique building firm.
Was it all easy? Absolutely not. Brad is the first to tell you they’ve had set backs. He’ll tell you how they have redefined their brand, and what they are all about.
He’ll also tell you all about how they are using Instagram, and high end photography to bring in most of their new high end clients.
This is a show you definitely don’t want to miss!
Intro:
In the Fall of 2011, Brad joined with his partner Dave Clark to create and manage their own personal real estate portfolio. They purchased many residential and commercial properties for 15 months and in 2013, were ready to form their own Construction firm. A Finer Touch Construction began operations in March 2013. AFT has continued their rapid growth this past 3 years and now employ 9 staff members. AFT has continued to exceed industry standards and create strong client relationships based on integrity, reliability and quality.
Brad grew up as an electrician. He got a degree in construction management.
Brand Refinement is very important.
- Define who you are and what makes you different.
- Decide what tier you work in: ie. pickup truck contractor, or boutique firm.
Common issues he sees in this industry are:
- Poor communication
- Lack of quality.
Improve those two areas of your business, and you will do well.
They give every homeowner a 3” thick binder with every detail that went into the job when they complete it.
Most of their leads come from their online presence:
He wishes he would’ve focused on their online presence sooner.
Spend money on professional photography. For AFT, this is their biggest investment when it comes to their branding. They put a lot of money into their photography, and it pays off.
Spend more time to use Social Media. It’s Free!!
Software mentioned:
- Excel
- Timberline
- Microsoft Project
Favorite Book:
Favorite App:
Instagram
Thank you guys for the Podcast. I hope to be on the other side of the speaker one day as someone who took the advice you give, put it into practice and made it happen. I really appreciate your time, very inspiring.
Thankyou Joshua for leaving us a comment. Your feedback is very encouraging! Put into practice what you have learned and your company will be great.