“We Plan to Get 10 Estimates–Can you come by at 5?’” Qualifying Potential Customers–What is that? Your average builder goes with the flow. Potential customer calls, you get their name, address, a time to meet and you go. Why on earth would you want to complicate the situation? This is your chance to get in […]
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Why a Construction Business Coach Has Been Essential for Our Growth
Like many other ambitious business owners in the trades, I was finding myself overwhelmed and consumed by the endless stream of details required to run a roofing company. Days often seemed like unending series of decisions and tasks that were mine alone. Now bear in mind that Kelly, my husband and business partner, also had […]
Know Your Demographic – Protractor Tip
Protractors, here’s our Protractor Marketing Tip for today. When it comes to social media marketing for contractors, find out who your demographic is, and then target them. That means a lot of different things for different people. So for example, as a company, we have found that most of our engagement and followers are female, […]
Construction Intuition
Whatever your trade, craft or even profession, there seems to be a professional intuition that is developed over time. Knowing when & how to implement this intuition into your business & projects can be a game changer. It can really help tie together all of the myriad of moving parts that occur on a daily […]
How To Find the Right Leads for your Contracting Company
A wise businessman shared his secret of success with me: “Do one thing better than anybody else–and keep doing it!” I didn’t listen to him–I became a contractor. Contracting is a multi-faceted job. You will be a Marketing Manager, Salesman, Project Manager, Tradesman, Teacher, Errand Boy, Bookkeeper, Accountant, CEO, Controller and Business Strategist all […]
Fail Forward
It has been said that you should never lose – you either win or you learn. While this saying makes perfect sense for a motivational speech for a sporting event, can it be applied to your construction business? Easy answer – YES. Apply it every day. Multiple times a day if necessary. Trust me, if […]